Five years after his first re-election, Winfried Kretschmann is running again in 2021 to remain Minister President of Baden-Württemberg. How can an election campaign be run in times of the pandemic? And how can the first Green Minister President be re-elected?
Idea
Especially after a year of the pandemic, it is important to encourage citizens and appreciate their achievements. The focus is then clear in the election campaign! As in 2016, we are placing the popular and experienced Minister President at the center of our communication. The motto for Baden-Württemberg is: "Vote green for Kretschmann".
Implementation
Due to the pandemic and the associated contact restrictions, digital formats are in demand. Election campaign stands need to go online, so to speak, and measures need to be thought of as contactless. The results include the podcast format "Sunday Outing", in which Kretschmann talks politically, personally and philosophically about issues close to his heart, multifunctional "hangers" that can be distributed at letterboxes, under doors or on bike handlebars without personal contact, and letters to first-time voters and senior citizens that ensure the Minister President addresses them in a targeted manner.
Result
With 32.6 percent, the Greens achieve their best ever result in a state election on March 14, 2021. Winfried Kretschmann is thus re-elected and can form a new government - the third under his leadership.
