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Campaign|Integrated-Web|Webdesign & UX
SEPSIS CAN AFFECT ANYONE
Aktionsbündnis Patientensicherheit (APS)
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Projects Sepsis can affect anyone

KNOW THE SYMPTOMS AND SAVE THE LIVES OF YOUR LOVED ONES.

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With 230,000 cases per year, 85,000 of which are fatal, sepsis is one of the most common causes of death in Germany. A large proportion of deaths can be prevented by early detection of sepsis.

With the "Germany Recognizes Sepsis" campaign, we are working to raise awareness and sensitivity to the seriousness, causes and symptoms of sepsis. Everyone should recognize the signs and ask immediately if they suspect sepsis: "Could it be sepsis?".

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Our role:
Consulting
Design brochures & flyers
Design posters
Design UX
Event
Concept
Online Marketing
Production
Editorial office
SEF / SEO
Social media campaign
Strategy
Web development & programming
Wordpress CMS

The challenge

Colloquially, sepsis is often dismissed as "blood poisoning with a red line", but it is not poisoning in the conventional sense. Rather, it is the most severe form of infection that can lead to complete organ failure.

The problem: there is a lack of awareness of the many causes and complex symptoms of sepsis and its serious perception as a medical emergency. The earlier sepsis is recognized and treated, the higher the chances of survival.

Idea

The "Germany Recognizes Sepsis" campaign aims to raise awareness of sepsis as a serious illness and to focus in particular on the self-efficacy of the individual. People should be empowered to recognize sepsis as an emergency and act accordingly.

It is therefore crucial that the typical symptoms of sepsis are known and recognized. In addition, it should be communicated that anyone, regardless of age or state of health, can be affected by sepsis. So that all people are encouraged to ask "Could it be sepsis?" if they suspect it and thus save lives.

Implementation

We redesigned the campaign to convey the urgency and clarity even more strongly than before. New, concise headlines communicate the facts on the topic and end with a clear call-to-action.

With this campaign, we placed a special focus on online communication. We have redesigned the website: Visitors are informed about the topic there and can now download new information material and order merchandise products. Thanks to a new landing page, we were able to share the experiences of those affected in addition to providing information.

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We also ensured new visibility on social media channels with a fresh, recognizable design: a targeted basic noise strategy and video highlight formats with those affected, relatives and celebrities such as Anika Decker, made the topic public and encouraged many to share their own stories.

In addition, our out-of-home (OOH) motifs were placed in numerous cities to reach a broad target group and raise awareness of the signs of sepsis.

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Results

The relaunch has already increased the campaign's impact and reach: in 2023, the #DES campaign was viewed more than 12 million times and reached over 3.5 million users on Facebook, Twitter and Instagram, of whom around 350,000 responded to the campaign content. In addition, the demographic data shows a successful approach to different population groups - an important factor in the campaign, because sepsis can affect anyone.

Further campaigns

  

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