In 2016, we are organizing the first Green Minister President election campaign in Baden-Württemberg. Winfried Kretschmann is hoping to be re-elected. But how do we communicate that the Greens have arrived in the state as a people's party?
In 2016, we are organizing the first Green Minister President election campaign in Baden-Württemberg. Winfried Kretschmann is hoping to be re-elected. But how do we communicate that the Greens have arrived in the state as a people's party?
The challenge in this campaign is to get to the heart of the party's values and stance and at the same time connect them with the citizens of Baden-Württemberg. To achieve this, we are focusing strongly on Winfried Kretschmann in the role of the experienced father of the state. It contrasts the typical garish green opposition election campaign and shows him as a politician in the Max Weberian sense - with ethics, attitude, a sense of responsibility, but also passion, simply "Green out of responsibility".
Our campaign is successful. In the election in March 2016, Kretschmann becomes the first Green head of government to defend his office and rises to become Germany's most popular politician according to the "Politbarometer". The Greens in Baden-Württemberg become the strongest force for the first time thanks to this victory and achieve the highest result in the party's history at state level with 30.3% - and can even be topped again in the 2021 election, which we also supported.