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Web|Illustration & Infographics, Scrollytelling
THE FUTURE OF AI
Körber-Stiftung

Fascinating and frightening at the same time - artificial intelligence is developing rapidly. One thing is clear: it will not work in the long term without rules. Together with international experts, the Körber Foundation and the Berman Klein Center have worked out what these rules could look like.

Our role:
Design
Information architecture
Concept
Web development & programming

The challenge

Is it even possible to communicate this complex topic in an accessible way?

Idea

We trace the path of A.I.: Where it came from, where it could go - and what decision-makers should do to steer it in the right direction. The scrollytelling format provides the perfect framework for this.

Implementation

We don't paint a gloomy threat scenario, but rather make it clear how quickly artificial intelligence has developed since its creation. The view into the future is brought to life by audio statements, and we use an interactive question tool to create a personal connection to the topic. The low-threshold communication is supported by an airy and playful design.

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