Save energy
Large header widescreen.
Web|Digitale Tools-Kampagne|Social Media & Online Marketing
DON'T BELIEVE EVERYTHING YOU HEAR
Amadeu Antonio Stiftung

Education and action weeks against antisemitism 2020

With the emergence of the coronavirus pandemic, something else is spreading virally online: crude conspiracy narratives that often use anti-Semitic statements and accusations. It is important to counter this without pointing a finger and to encourage people to question and disagree.

Our role:
Beratung
Design
Concept
Web development & programming

Idea

The indignant conclusion of many conspiracy narratives: "This can't be a coincidence!". But it can be! We raise awareness of the absurdity of conspiracy narratives by parodying how arbitrarily the theories are constructed, but always follow the pattern of an assumption of "string-pullers in the background".

Implementation

The central element is a "conspiracy generator" in which various elements can be used to create sharepics with supposed conspiracies. In order not to run the risk of being confused with "real" conspiracy narratives, we emphasize the parodic tonality. Individual motifs can later be seen as poster motifs in several major German cities.

The debunking generator in action

Result

Over 1,000 generated sharepics, a campaign hashtag #glaubnichtalles (#notbelievingeverything) that landed in the Germany trends and reports from several national media outlets - including the ZEIT offshoot" ze.tt", the Jüdische Allgemeine and WDR - ensured far-reaching visibility and made the campaign a success.

AAS Action Weeks 2020

"This generator exposes how absurd conspiracy ideologies are"
ze.tt, Philipp Kienzl, May 15, 2020

Share post