State and local elections were held in eight federal states throughout 2021, as well as the election to the 20th German Bundestag. Whoever managed to set the agenda this year would shape the political agenda for the coming years. For the umbrella organization of youth trade unions "DGB Jugend", it was important to set the issues that move young people.
Idea
What we are doing is as simple as it sounds, with the impact it needs: We are bringing the word "now" back to politics. In the campaign, we focus on the very broad, diverse demands of the DGB Youth and give it a unifying umbrella. The campaign looks the way it should: shrill, activating, somewhat gaudy. Designed with the target group in mind!