ver.di is one of the largest trade unions in Germany, but membership numbers are falling. Added to this is the coronavirus pandemic, which is making it difficult for members to recruit colleagues, friends and acquaintances for ver.di. What's more, union communication often comes across as monotonous and uninspiring. So how can members be reactivated and inspired?
We don't want to be promotional, we want to help people achieve fair working conditions in the service industry. To this end, every member is a major asset. The two million member mark is both a goal and a communicative occasion. There is a lot to gain for new members - and no one could convey this message better than enthusiastic, active members and the members who have gained them.
Videos, posters, flyers, Insta stories with the campaign's protagonists and more: we are reaching out to active members and potential new members across all channels. Among other things, we provide them with convincing arguments and break trade union myths. All activities are bundled on the campaign website verdi.de/gewinnen.
